Daring Fireball: Remember Clips?

This is a good take. I remember one of the main draws for me when moving to the Mac was the power and ease of its creative apps. It makes perfect sense that today’s Apple would lead the industry with creative mobile apps, just as it does with its mobile operating system. Apple doesn’t strike me as very focused on that anymore.

Even the professional creative apps, Logic Pro and Final Cut Pro, sometimes seem to have survived only because they became industry standards, which many professionals would be very disappointed to lose. Apple has been advancing these two apps on mobile with relatively recent iOS versions, but they still feel far from productive compared to their macOS counterparts.

Clips feels like the kind of app that should attract creative people to the iPhone, much like GarageBand, iMovie, and iPhoto drew me to the Mac 20 years ago.

Daring Fireball: Remember Clips?:

Apple makes a lot of apps, and they could easily afford to assign a team to make Clips truly great. It’s no different than 20–25 years ago, when Apple dedicated itself to making iMovie and Final Cut both great apps. It’s no different than the motivation to create GarageBand. The monetization wouldn’t be direct; it would be downstream of the general idea that if you’re editing videos for social media on your phone, the best app to do it with is from Apple and it’s exclusively available on iPhone. The idea is that Apple doesn’t just make the best computing devices for artists, writers, and creators, but they also make some of the best apps for those fields too.
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